Nokia: iDoalotmore talking about Symbian than a zombie OS deserves

When you've got an OS in the final throes of life, your choices for stimulating interest are a little limited. Having exhausted the usual avenues of introducing pink and gold-plated versions of its older phones, Nokia is now resorting to the mobile industry's standby marketing crutch: poking fun at Apple. Its latest ad campaign in India features the tagline iDoalotmore, which takes a rather overt shot at Apple's iPhone and general tendency to preface its wares with an "i." Sadly, there are no spec-for-spec smackdowns over on the accompanying promo site, but you can learn all about Symbian's excellent features and radically new rounded icons. Or are they iCons now?

Phone Arena

Nokia India

Smartphones, not DVRs, are the biggest threat to TV adverts

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn't skip too far ahead. Damn, why does reality have to be all complex and stuff?

Tech Dirt

Ad Age

Kindle 3G gets ad-supported $164 version, basically sells your eyeballs for a $25 discount

It's been one heck of a week for e-readers, with a new $139 touchscreen Nook in town and a $129 finger-friendly Kobo as well. What's Amazon going to do about the newfound competition? Simply lower the price of its best-selling Kindle 3G to $164. Well, perhaps "lower" isn't quite the right word, because you'll simply be paying by different means: the new Kindle 3G with Special Offers will be the company's second e-reader to feature built-in advertising. If you're shy on cash, though, we suppose viewing a few ads is a small price to pay for cheaper Whispernet.

AP

Amazon (1), (2)

Lady Gaga uses Chrome, and here's the 91-second film to prove it

One of the world's most (in)famous names has picked a side in the browser battles -- last night saw the debut of a new Google Chrome commercial, starring Lady Gaga and her "little monsters." Spanning a minute and a half of Gaga and her fans singing and gyrating their way through her latest single, the ad is intended to illustrate the power of the web and its creative new modes of interaction. To be fair, said interaction is mostly Lady Gaga saying "jump" and a crowd of YouTubers doing it without bothering to ask how high, but hey, the result is fun to watch. You just need to disable your sense of shame for all humanity and click past the break.

googlechrome (YouTube)

Sony SmartAR delivers high-speed markerless augmented reality, blows minds (video)

Some may agree that over the years, augmented reality's been slowly losing its appeal given its sometimes laggy and unreliable performance -- most implementations require a weird marker to be in clear sight, and the graphics rendering speed on your handheld device would rely on your slow and steady hands. As such, we were initially skeptical when Sony's SmartAR announcement came along; but as you can see in the video above, said technology took us by surprise with its super slick responsiveness, and the markerless object recognition makes a compelling hassle-free selling point. What's more, the same clip also shows off SmartAR handling large 3D space with ease -- notice how the virtual objects continue to animate even when the original anchor object is out of sight. Sony hasn't given any dates here, but there's no doubt that once SmartAR is available to game developers and advertisers, it'll rack in some nice pocket money for the electronics giant.

Sony (YouTube)