Nokia: iDoalotmore talking about Symbian than a zombie OS deserves

When you've got an OS in the final throes of life, your choices for stimulating interest are a little limited. Having exhausted the usual avenues of introducing pink and gold-plated versions of its older phones, Nokia is now resorting to the mobile industry's standby marketing crutch: poking fun at Apple. Its latest ad campaign in India features the tagline iDoalotmore, which takes a rather overt shot at Apple's iPhone and general tendency to preface its wares with an "i." Sadly, there are no spec-for-spec smackdowns over on the accompanying promo site, but you can learn all about Symbian's excellent features and radically new rounded icons. Or are they iCons now?

Phone Arena

Nokia India