Nokia: iDoalotmore talking about Symbian than a zombie OS deserves

When you've got an OS in the final throes of life, your choices for stimulating interest are a little limited. Having exhausted the usual avenues of introducing pink and gold-plated versions of its older phones, Nokia is now resorting to the mobile industry's standby marketing crutch: poking fun at Apple. Its latest ad campaign in India features the tagline iDoalotmore, which takes a rather overt shot at Apple's iPhone and general tendency to preface its wares with an "i." Sadly, there are no spec-for-spec smackdowns over on the accompanying promo site, but you can learn all about Symbian's excellent features and radically new rounded icons. Or are they iCons now?

Phone Arena

Nokia India

Smartphones, not DVRs, are the biggest threat to TV adverts

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn't skip too far ahead. Damn, why does reality have to be all complex and stuff?

Tech Dirt

Ad Age

Dell curiously missing from Windows Phone 'Mango' hardware partner list, Microsoft says 'stay tuned'

Microsoft this morning added Acer, Fujitsu and ZTE to its stable of Windows Phone hardware partners, but look at that image above and you'll find one name missing. Yes, Michael Dell's surname is a notable absentee from the group of Mango manufacturers, which prompted us to reach out to someone in charge to see what's what. A Microsoft rep informed us that the company has nothing to announce on that front at present, but urged us to "stay tuned," whatever that may mean. If you're wondering where Nokia is, fret not, it's still very much in Microsoft's future plans, it just got a separate mention. As to Dell? Not a peep in the entire keynote. This comes only a day after a Wall Street Journal article mentioned Dell's intention to reduce its presence in the consumer market and focus on its enterprise strengths -- could an abandonment of Windows Phone be one of those steps?

Verizon rolling out LTE coverage in 21 additional markets on June 16th, wins 4G blackjack

This could be just the news your lonely little Thunderbolt has been waiting for. Verizon today announced the addition of 21 new markets to its LTE coverage, starting June 16th. The list includes some biggish spots, like Boise, ID, Milwaukee / Madison, WI, Salt Lake City, UT, and Hartford, CT -- Northern California will be getting a major coverage boost, as well, with the existing Bay Area coverage being expanded to Marin and Solano counties. The network launched with 38 markets back in December and those, plus these new additions and a handful announced earlier this month, are bringing the company ever closer to its proposed 175 markets by the end of the year. That's a whole lot of green stars.

Twitter

Steve Ballmer promises 'over 500' new features in Mango, teases new WP handsets for tomorrow

Just how big of an upgrade will the Mango release of Windows Phone be? Try "500 new features" big. Steve Ballmer revealed that seductively round number in a speech over in Japan today, where he also said that additional information about "who's going to be building Windows Phones" will be forthcoming at tomorrow's preview event as well. Combine that with an otherwise unsubstantiated rumor (more coverage link below) about Microsoft showing nine new Windows Phone handsets tomorrow, and it does seem like there'll be fresh hardware to go with the ripening software. Neither the Mango release nor any devices on show will be coming to market any time soon, mind you, but it's nice to think we'll get to see what the future of Windows Phone will look like in physical as well as digital form.

WMPoweruser

Gartner: 1.6 million Windows Phone 7 devices sold in Q1, consumer interest remains tepid

Direct sales figures for Windows Phone 7 handsets have been remarkably difficult to come by since Microsoft's OS reboot at the end of last year, but here come the stat gurus at Gartner to provide us with their best estimate. 3.6 million of the world's smartphone sales in the past quarter were counted under the Microsoft mobile OS umbrella, of which 1.6 million featured the very latest WP7 software. That means Redmond partners sold more Windows Mobile devices in the first three months of 2011 than ones bearing the sparkling new operating system. Guess now we know what LG meant when it said the Windows Phone launch didn't meet expectations. Gartner sees these numbers as evidencing a failure "to grow in consumer preference" by WP7's launch devices, though it predicts better things ahead, with Nokia's participation helping to accelerate the platform's momentum. For more (much more!) stats relating to the global cellphone market in Q1 2011, click on the source link for Gartner's full disclosure.

WMPoweruser

Gartner

Xperia Play shipment to New Zealand stolen, Vodafone launch delayed (update: fake)

As if Sony Ericsson hasn't already had enough headaches with the Xperia Play. here comes Vodafone New Zealand with the announcement that its launch shipment of the gamer-friendly smartphone has been... stolen! We don't know how many Xperia Plays were in those crates, but it must take a pretty sophisticated operation to snatch up all of Voda's supply for an entire country. This slight hitch in transportation blatant lie follows an unexplained delay in shipments reaching the UK last month, and will compound shortages already caused by limited production capacity in Japan. Man, imagine how terrible this news might have been if the Play actually had any games worth playing.

Update: It's all fake. Vodafone recently released some "security footage" of the "theft" in action, which only served to immediately incite outrage in viewers of the clip, and a Vodafone New Zealand spokesperson admitted to The Australian that the company made up the whole thing. For shame.

@vodafoneNZ (Twitter)

Eldar Murtazin: Microsoft will enter negotiations to buy Nokia's mobile division next week

Yes, this is a rumor, and by golly it strains the limits of credulity, but take note of its source. Firstly, the details: according to Eldar Murtazin, Microsoft and Nokia will enter talks next week to discuss the potential for the American software giant to purchase the Finnish company's mobile arm, meaning the part that makes all those delectable smartphones. Eldar's not been able to dig up any further intel, but expects a deal could be closed as early as the end of this year. We're inclined to believe there's at least some semblance of truth to Eldar's words because of his track record. Way back in December of last year, when nobody believed Nokia would deviate from its Symbian strategy, Eldar reported the similarly incredible-sounding news that Microsoft and Nokia were in discussions about the latter using Windows Phone as its main smartphone OS. That turned into reality this February, and more recently, the Russian mobile spy managed to also accurately predict Nokia killing off the Ovi brand in favor of an eponymous naming scheme for its services. And that's all on top of Eldar's knack for obtaining Nokia prototypes way ahead of release.

So, assuming for a moment that Microsoft does indeed have its eyes set on turning Nokia's handset business into its own mobile hardware division, what would it all mean? Well, we can only see this making sense for Espoo if underwritten by a humongous check from Microsoft, but that might not be a problem. The Redmond camp has recently shown its determination to get what it wants by spending $8.5 billion on Skype, and previously offered north of $44 billion for Yahoo, a good deal more than Nokia's total market cap of around $32 billion. Let's not forget, Nokia once used to manufacture galoshes and tires, so it already has a history of transformative change. And hey, having an ex-Microsoft guy at the top means that if this kind of move were to ever happen, now might just be the right time for it.

MrMurtazin.com, @eldarmurtazin (Twitter)