Sigma SD1 starts shipping in June for $9,700, has its sights set on medium format lovers

Sigma knows that $9,700 is a lot of money to pay for, well, anything, so it's couching the hefty price tag on its new flagship DSLR, the SD1, in the context of it competing against medium format digital cameras -- whose prices don't generally fall below five figures. Trouble is, as professionally inclined, well designed, and durably built as the SD1 may be, it still only packs a 15.3 megapixel CMOS sensor that spans 24mm x 16mm (or APS-C size). That means it'll have to earn its stripes on the battlefield of image quality, which it'll be ready to march onto in less than a month's time. Sigma promises to start shipping units in early June, so if you have the cash to spare (plus a little extra to fund a suitably awesome lens), you can start building up your anticipation today.

Sigma