Sony's SmartAR demoed live, raises the bar for augmented reality (video)

Remember Sony's SmartAR? The markerless AR technology that promises reality augmentation without the need for unsightly tattoos? It's back again, showing itself once more after an all-too-brief 48 hour layoff. A new live-demo shows Sony's markerless object recognition system focusing on posters, tables, books, and coffee cups in lieu of the traditional AR card -- allowing it recognize multiple objects at once. Focusing on objects rather than markers allow augmented entities to interact more naturally with their environment. For instance, bouncing AR balls plummet off the edge of a table, and realistically ricochet off of a book placed in their path. Objects don't even need to remain on screen, as demonstrated by an AR pop-up menu that remained viewable even after the object-marker that spawned it left the viewer's field of vision. Sony seems to have built the groundwork of an augmented reality system that might actually be useful -- pair this up with a set of swank AR glasses (or better yet, holographic AR glasses), and we'll have a vision of the future we can really look forward to.

Engadget Japan

Sony (YouTube)

Sony SmartAR delivers high-speed markerless augmented reality, blows minds (video)

Some may agree that over the years, augmented reality's been slowly losing its appeal given its sometimes laggy and unreliable performance -- most implementations require a weird marker to be in clear sight, and the graphics rendering speed on your handheld device would rely on your slow and steady hands. As such, we were initially skeptical when Sony's SmartAR announcement came along; but as you can see in the video above, said technology took us by surprise with its super slick responsiveness, and the markerless object recognition makes a compelling hassle-free selling point. What's more, the same clip also shows off SmartAR handling large 3D space with ease -- notice how the virtual objects continue to animate even when the original anchor object is out of sight. Sony hasn't given any dates here, but there's no doubt that once SmartAR is available to game developers and advertisers, it'll rack in some nice pocket money for the electronics giant.

Sony (YouTube)